Commercials

What is a Commercial?

If you are seeking to create mass awareness for your brand, product or service, TV and online commercials are the perfect platform for that.

 
Video marketing funnel graph showing the awareness stage of the customer buying journey.

When and how to use them

One of the biggest and most daunting tasks you could face, where you lay it all on the line to broadcast far and wide either through TV or Online. Identifying a compelling, memorable and entertaining story Is one of the most important considerations to keep in mind to make your content as powerful and far-reaching as it can be.

Commercials are best suited at the top of the funnel, at the awareness stage of your customer’s journey. That’s why you’ll want to keep it high-level without getting nitty-gritty with specific product details.

Anatomy of a Commercial

 
  • 30- 90 seconds or less

  • Traditional and social

  • High-level branding content

  • Generates buzz and excitement

  • Motivating call-to-action

  • Share-worthy

 

WHAT IS THE TURNAROUND TIME ?

It takes around 4- 8 weeks from the discovery phase to the launch of your video.

HOW MUCH WILL IT COST?

Cost is dependent on the scope of the project, how fast you would like it done and if we need to bring in additional people.

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