Explainer Videos
What is an Explainer Video?
Sometimes less is more, that is why explainer videos shine as they capture the essence of what can be otherwise a complex subject matter and distill it into more digestible, engaging content that makes it easy for your customers to understand your product or service.
In an era where content consumption rates have reached an all-time high, explainer videos remain one of the most effective videos to engage and convert new customers.
When and how to use them
Explainer videos are effective top-of-the-funnel pieces of content during the awareness and consideration stages. The intent is to make it easy for your customer to understand how your solution will solve their problems. They’re typically placed in the homepage, product page, trade shows, as well as shared during sales meetings.
Anatomy of an Explainer Video
Two minutes or less
Clear, concise and conversational
Specific call-to-action
Makes a complex process simple
WHAT IS THE TURNAROUND TIME?
It takes around 4- 8 weeks from the discovery phase to the launch of your video.
HOW MUCH WILL IT COST?
Cost is dependent on the scope of the project, how fast you would like it done and if we need to bring in additional people.
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